Search engine rankings. Google analytics. Webmaster tools. Domain names. Meta tags. W3C validation.

Of course, it's no good having an amazing website if only a handfull of people view the pages each month. There's no quick fix for this - content is still king. But there is a lot you can do to help your ranking along and it makes sense to do as much as you can.

Aspartame is a very widely used sweetener which has received some un-fair press on the internet. The search term 'aspartame' is very competetive on Google. Although still work in progress we have a achieved a ranking of 12 and we hope to move up onto page 1 soon.